Lack of Engagement: Existing members were becoming disengaged, and new members were hard to attract. The monotonous approach to gym memberships didn't resonate with a modern, tech-savvy audience.
Coupon Code Management: The manual process of generating, managing, and redeeming daily coupon codes for members was cumbersome. It led to confusion and administrative overhead.
User Experience: The existing app had a dated user interface (UI) and a non-intuitive user experience (UX). This hindered the overall user satisfaction.
Competitive Edge: Cure Hub Gym wanted a unique selling point (USP) to differentiate itself from competitors and stand out in the fitness industry.

Cure Hub Gym, a popular fitness center, faced a challenge in providing its members with a unique and engaging membership experience. While they offered traditional membership options, they wanted to introduce a novel approach to attract and retain members. The primary problem was that existing fitness apps didn't offer an innovative way for members to access their daily workouts, incentives, and discounts. Additionally, they needed a more user-friendly solution to manage their daily coupon codes.

Membership Redesign - Dynamic Daily Coupons: We implemented a feature where members receive a unique daily coupon code that unlocks various benefits, such as discounts on classes, free smoothies, or exclusive access to specific workout routines. Member Engagement: This feature not only adds an element of surprise but also encourages members to open the app daily to discover their unique coupon, increasing user engagement.

Coupon Code Management - Automated Coupon Generation: We streamlined the process of generating daily coupons, eliminating the need for manual administration. This significantly reduced the chances of errors and confusion among members.
Coupon Tracking: Members can easily keep track of their daily coupons, usage history, and expiry dates within the app.

UI/UX Redesign - Modern UI: We created a modern and visually appealing UI design that aligns with Cure Hub Gym's branding. The app's design is now sleek, using high-quality visuals and intuitive navigation. User-Centric UX: The new app is user-centric, ensuring that members can access their daily coupons, workout plans, schedules, and other features with ease. The intuitive flow of the app enhances user satisfaction.

Competitive Edge - Unique Selling Proposition (USP): The introduction of daily coupon codes as a membership feature sets Cure Hub Gym apart from its competitors. This innovation not only attracts new members but also retains existing ones through a gamified fitness experience.