Tribe Stays - FIFILO - A UI UX Design Studio

The most premium student accomodation in India.

  • TribeStays
  • India
  • Hospitality & Real Estate
  • UI/UX Design

Where Luxury Meets Community Student Hostels & Coliving Redefined.

CLIENT

TribeStays

BUSINESS TYPE

Hospitality & Real Estate

SCREENS

120+

TIMELINE

6 Months

Problem Statement

TribeStays is a rapidly growing startup that offers premium student hostels and co-living spaces designed to provide an immersive and luxurious living experience for students. However, despite their unique offerings, they face a significant challenge. Their existing user interface (UI) and user experience (UX) design are outdated and do not effectively communicate the luxury and convenience their properties provide. This is hampering their ability to attract and retain customers, limiting their growth potential.

WireFrame

The Solution

Brand Consistency: - We developed a consistent and visually appealing brand identity that reflects luxury, trust, and warmth. This included a refined color scheme, typography, and a renewed logo design.

Streamlined Information Architecture: - We restructured the website's information architecture, simplifying content and categorizing it for easy access. Essential information such as room types, amenities, and prices became readily available and navigable.

Immersive Visuals: - To create a more emotional connection with users, we introduced high-quality imagery, 360-degree virtual tours, and videos that offer a virtual tour of the properties. This helps visitors visualize themselves in the space and feel the ambiance.

Simplified Booking Process: - The booking process was overhauled for simplicity and convenience. We implemented a one-page booking form with a transparent pricing model, making it easy for users to select their desired accommodations, add-ons, and complete their reservations efficiently.

Outcome

The revamped UI/UX design for TribeStays achieved remarkable results:
Reduced Bounce Rate: The bounce rate decreased by 25% due to the improved navigation and more engaging visuals.
Increased Conversions: Conversion rates increased by 20% with the streamlined booking process and transparent pricing.
Enhanced Customer Satisfaction: Customer feedback indicated higher satisfaction levels, reflecting positively on the brand and leading to repeat bookings.
Brand Recognition: The consistent branding led to a 15% increase in brand recognition and trust among customers

The Typeface

Overpass ☞

Overpass is a free, Open Source typeface designed by Delve Fonts. The design of Overpass is an interpretation of the well-known “Highway Gothic” letterforms from the Standard Alphabets for Traffic Control Devices published by the U.S. Federal Highway Administration.

Goblin One

Aa

1234567890

ABVDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Overpass

Aa

1234567890

ABVDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Color Palette

Primary Colors

HEX

RGB

CMYK

#E3431E

227, 67, 30, 1

11%, 78%, 50%, 1%

Secondary Colors

HEX

RGB

CMYK

#CCC3B9

204, 195, 185, 1

32%, 16%, 76%, 1%


Other Secondary Colors

HEX

RGB

CMYK

#000000

0, 0, 0, 1

0%, 0%, 0%, 1%

HEX

RGB

CMYK

#FFFFFF

255, 255, 255

0%, 0%, 0%, 0%

Have A Design Idea

Let's create a better user experience
together!

icon
icon icon icon icon icon icon